Tuesday 17 September 2013

Andrew Goodwin Research 3


3. Relationship between Music & Visuals
According to Andrew Goodwin, 'Synaesthesia' is a process by which different senses carry an impression to another. For example, when listening to music you immediately create images in your mind linked to the music.

This again links to the idea that there are 3 key elements to the visuals; illustrative, amplifying or disjunctive. Also when considering the video in addition to the music, the producer must think carefully about the technical elements; mis en scene, editing etc. and whether these link well with the sounds.

I have discovered that the use of the editing element is very important when creating a successful video. Ensuring that the cuts of the visuals match the music is needed. If the music is very fast paced, it is likely that the cuts will be too. 

This also links to the structure of each part of a video, obviously if the pace and mood of the music is quite slow it would make sense for the cuts to be less rapid. Leading on from this, the structure of the overall video, for example visuals used within the chorus and then the verses is important to consider too.

This music video is by Rihanna, Rihanna is an RnB artist and therefore her general style of music is quite fast paced. The music starts slow then speeds up, this is reflected in the way the cuts have been put together. Also there is a large amount of hand held camera use which again links with the fast paced tempo. During the verses there is not much lip syncing included and the overall speed is quite slow, also the verses tend to consist of Rihanna being on her own. Whereas in the chorus there is a lot more going on and narrative becomes a bit more serious.

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