Redundancy & Entropy

Redundancy -

Redundancy is when a conventional or predictable meaning is created.

Entropy-

Entropy is the opposite of this, the introduction of new meanings that can be seen as unpredictable.

The artist 'Taylor Swift' has a very high level of redundancy, this is due to her genre and also her target audience expectations. She is represented as a very normal, almost 'safe' artist, she keeps within the guidelines of redundancy and doesn't create meanings that connote entropy. Her fan base consists of mostly teenage girls therefore if she were to introduce more entropic elements her fans may react badly.

                                                       

Madonna has always been seen as a controversial artist. In her video 'Like a Prayer' she challenged society greatly by including an actor of an African ethnicity to play Jesus. This is a very entropic approach as nobody would have expected it. However Madonna was aware that her target audience are quite mature, therefore she knew the reaction would not be that severe.